The pandemic stalled an idea I’ve had for years: to design a beautiful playing card deck that you could leave out on the table without embarrassment.  Now that we're vaxxed and relaxed, it's time to get back out there and play some card games. 

Inspiration

With the legalization of cannabis in many states, the drug itself has been elevated, but the experience is still mired in the same illicit shadow that has defined it for decades. Weed comes in nice fancy packages now, but it’s still something you hide in your basement or garage - not something you show off. As a result, most products and accessories are focused on function, not aesthetic beauty. 

I'm on a mission to elevate weed culture, bring it out of the shadows and into responsible adults' living rooms. Gone are the days of homemade bongs and hidden baggies of sticks and seeds in your basement. Say hello to beautiful, quality products that bring you and your noble buds together.

Kickstarter Campaign

In May of 2022, I designed and managed a Kickstarter campaign for deck pre-sales. While the campaign was ultimately unsuccessful, it validated my product idea and provided valuable feedback from actual customers about what they would pay for. I’ve taken that feedback and hope to secure funding for our first print in 2025.

Skills

• Identity Development

• Print Collateral Design

• Brand Strategy

• Kickstarter Campaign Design and Management