STARZ Design System
STARZ has about 600 employees at multiple locations across the US. In addition to employing a team of designers and developers for upkeep of the official STARZ mobile app, they also employ a team to update and maintain their own internal applications - proprietary software that allows STARZ to manage or automate tasks like content procurement, quality assurance, licensing, and editing.
As the lead UX Designer for the Internal Applications team, I worked with product owners and developers to design, build, and maintain 5 separate applications for STARZ internal use.
When I arrived, applications were developer-driven and UIs were inconsistent. To keep our user’s experience consistent, I created and implemented a design system in Figma, complete with design tokens, and a night mode theme for future applications.
If you don’t have a design system, you have multiple design systems.
When I was hired at STARZ in 2021, I was the first and only UX designer on the STARZ internal application team, and the application production process was driven by developers. My first challenge was to sell the UX process to our development team and application users, to get them onboard with longer discovery and research cycles, and to introduce them to the concept of low-fidelity wireframes and prototypes as a way to solve problems before they get to development.
