Captricity: Redesign Launch
I recently partnered with DD9, a Boulder-based development firm, and Captricity, a leader in digital automation for Enterprise, to redesign and rebuild the Captricity website using a from-scratch, custom WordPress theme.
Content-First
We designed the new site around Captricity’s seasonal marketing goals and a highly-tailored content plan. Because we spent more time on the content strategy in this case, we were able to move through our wireframes, to hi-res mockups in a single round.
Wireframes
Once we had approval on the content outline for our site, we designed low resolution wireframes to help our client visualize the final product.
High Resolution Mockups
After our wireframes were approved, we designed a high-fidelity version of the same layout, and coded a custom WordPress theme to replicate the visual design, putting Captricity in control of their own content as they move forward.
